A beer by Carlsberg only available in Northampton is also contributing to a local appeal which aims to help the elderly in winter.
Carlsberg has donated £10,000 of proceeds from the sales of Carlsberg Christmas Brew to Northamptonshire Community Foundation’s Surviving Winter Appeal.
The beer was unveiled at the Carlsberg Food and Drink Awards where the NQ’s reviewer Penda was among the first in the county to taste it.
Penda said: “It is five per cent and I thought it would be quite heavy but it was lighter than expected. There is cinnamon, there is orange. It has definitely got citrusy undertones. It is good. I could drink quite a lot of it.”
NCF released the following statement:
Northamptonshire Community Foundation’s Surviving Winter appeal aims to save lives and help isolated and vulnerable older people in the County. The winter can be one of the hardest seasons to get through for the most vulnerable in our community due to social isolation and the cold.
Many older people die in freezing temperatures, every degree drop below 5C sees a 3.4 per cent increase in deaths. This year, Northamptonshire Community Foundation’s Surviving Winter appeal aims to work to reduce the number of older vulnerable people in Northamptonshire who die from the cold and poor living conditions to 0.
To support the launch of the appeal Northampton based brewer Carlsberg UK will generously donate £10,000 to the cause from the proceeds of its new locally brewed Christmas Beer called – Carlsberg Christmas Brew – which is available in pubs, bars and venues across Northamptonshire, over the festive period.
Julian Momen, Chief Executive Officer of Carlsberg UK said, “Our purpose within Carlsberg is to brew a better today and tomorrow, therefore we are delighted to partner with the Northamptonshire Community Foundation and to support the valuable work they do across the local community year-round, and specifically at Christmas.”
Victoria Miles DL, CEO of Northamptonshire Community Foundation said: “We are delighted that Carlsberg are supporting our Surviving Winter Appeal with the launch of their Christmas brew, this is an excellent opportunity for the Foundation to continue to raise the profile of those vulnerable people in our county who struggle to keep warm during the winter months, this helps us to raise further funds to ensure they stay warm, well and safe when the temperatures drop. Thank you.”
Northamptonshire Community Foundation are calling on support from the county to ensure help is given to support even more of the most vulnerable in our communities and remind them that they are not forgotten. The Foundation is asking people to get involved and raise awareness of the appeal by wearing their favourite scarf and sharing a #SurvivingWinterScarfie on Facebook, Twitter or Instagram.
Carlsberg also released a statement:
Carlsberg UK has brewed its first Carlsberg Christmas beer and the good news for local pub-goers is that it will be on sale exclusively in Northamptonshire.
Carlsberg Christmas Brew has been brewed especially for the festive season and is available on draught in around 30 local pubs, bars and venues across the county, including the Royal & Derngate Theatre, Northampton Town FC and Franklin’s Gardens, home of the Northampton Saints.
One of Carlsberg UK’s Master Brewers, Jon Elks has carefully crafted the beer locally in Northampton. At 5% ABV, the brew offers a full-bodied taste with a balance of sweetness and bitterness, flavoured with Christmas spices and the rich aroma of orange peel and cinnamon – reminiscent of the festive season.
Carlsberg UK will make a donation to the Northamptonshire Community Foundation’s ‘Surviving Winter Appeal’ using proceeds from sales of the beer. The initiative aims to help elderly people stay warm, well and not isolated during the colder winter months.
Liam Newton, vice president of brands marketing, Carlsberg UK comments: “This is the first time Carlsberg UK has brewed a Carlsberg beer for Christmas. We were inspired by our colleagues in Denmark, where the famous Tuborg Christmas beer, Julebryg, is so popular this time of year. We think beer-drinkers in Northamptonshire deserve a unique brew of their own and our brewers were proud to craft it for them.
“Our purpose within Carlsberg is to brew a better today and tomorrow. Therefore, we are delighted to work with the Northamptonshire Community Foundation and to support the valuable work they do across the local community year-round, and specifically, at Christmas.”
Victoria Miles, DL, CEO of Northamptonshire Community Foundation comments: “We are delighted that Carlsberg UK is supporting the Surviving Winter Appeal. This is an excellent opportunity for the Foundation to continue to raise the profile of those less vulnerable in our county who struggle to keep warm during the cold winter months.”
Carlsberg Christmas Brew will be served in limited edition stemmed glassware carrying a distinctive festive design, which is reminiscent of its Danish heritage, incorporating a Nordic landscape and the brewer’s star from the original Carlsberg brewery gate in Copenhagen.